Alido Rodriguez
Senior Experience Designer
Brands/Clients
Alido Rodriguez
Senior Experience Designer
Email:
Location:
Long Island, New York
LinkedIn:
A Bit About Me
Senior Experience Designer with over a decade of experience in UI/UX design and e-commerce optimization. Proven ability to elevate user experiences and drive business growth through strategic design, with a focus on wireframing, prototyping, and user-centered design principles. Successfully increased sales and improved user flows for major brands like Purity Products and Nestlé Health Science.
Work Experience
October 2021 - Present
May 2023 - September 2023
November 2018 - October 2021
October 2015 - November 2018
April 2014 - October 2015
As Senior Web Designer for Purity Products, I led UI/UX improvements that delivered a 25% increase in sales through strategic redesign of key user touchpoints. I drove e-commerce performance by designing and A/B testing content, which achieved a $31 CPA decrease on $2.3M in ad spend. This included collaborating with the CTO and developers on user flows and wireframes for 3M yearly active users.
In this contract eCommerce Designer role for Nestlé Health Science, I designed and produced user-friendly Product Detail Pages (PDPs) for 12 products using Figma. I ensured a consistent user experience across all deliverables while strictly adhering to brand and regulatory guidelines.
I served as the Senior Web Designer for The Bountiful Company (purchased by Nestlé Health Science) as the design lead for 4 national brands, designing wireframes and prototypes for major brand websites and collaborating with developers to deliver functional digital products. My design process was guided by competitor analysis and user research to inform successful storyboarding of online videos (OLV).
As Web Designer for The Bountiful Company, I was responsible for developing and managing a flexible digital suite of assets across multiple digital channels for 9 globally trusted brands. This work ensured content consistency and supported the overall marketing strategy.
In this foundational role as Junior Web Designer for The Bountiful Company, I constructed organic social media content, paid banner ads, and email marketing newsletters for 9 nutrition brands. This established my early expertise in multi-channel design and digital content execution.
Let's Chat
You're reading this because you're looking for someone to fit your role and I kept your attention long enough to hopefully prove I'm that guy. Let's hop on a call and discuss how I can help your company or client grow.
Alido Rodriguez III
