PDP Layout & Experience

With over 200 products running on a custom Magento platform, our existing Product Detail Pages (PDPs) were not optimized for conversion, forcing paid media traffic onto separate, costly landing pages. My redesign provided a strategic solution, transforming the PDP into a standalone sales engine aligned with modern e-commerce best practices. The design introduces channel-optimized square images, clearer selection options (including revealing hidden Subscribe & Save benefits), and strategic upsell/add-on modules to drastically improve the page's sales intent. This complete layout design is now ready for implementation, and is projected to streamline the purchase path by allowing paid media to drive directly to the PDPs, forecasting a significant increase in conversion rates and Average Order Value (AOV).