Checkout Process Redesign

The existing checkout was a six-step journey plagued by friction, forcing users through multiple screens for basic information and leading to high abandonment rates. My redesign solution streamlined this process by collapsing it from six steps down to just four, significantly reducing clicks and cognitive load. The new flow simplifies the entry point, offering a clear choice to sign in or checkout as a guest to eliminate the initial email-entry confusion. Key information like Contact and Shipping Details are now consolidated onto a single screen for a smoother process. We implemented a clear progress bar for easy step navigation, maintained visual consistency with a persistent Order Summary panel across all screens, and finally, consolidated all payment and review details into one final, efficient step. This streamlined, four-step process is projected to decrease checkout abandonment and drive a substantial increase in conversion rates.